Last updated and effective as of: 01 October 2026
Please read this Privacy Policy carefully to understand our policies and practices regarding your Information (as defined below) and how we will treat it.
This Privacy Policy also explains the legal bases on which we process personal data, your rights in relation to such processing, and how to exercise those rights.
This Privacy Policy explains how your Information is collected, used, and disclosed by Snowball as further described in the contact section ("Snowball", "we" or "us"). It also tells you how you can access and update your Information and make certain choices about how your Information is used.
This Privacy Policy covers both our online and offline data collection activities, including information that we collect through our various channels such as websites, apps, third party social networks, customer care centres, etc. Please note that we can combine information that we collect via one method (e.g. a Snowball website) with information that we collect via another method (e.g. Snowball Games mobile game).
Where applicable, this Privacy Policy also covers personal data processed in connection with the distribution and use of our Products through third-party application stores and platforms, including the Apple App Store and Google Play.
We collect and combine different types of information together, and collectively refer to all of this information in this Privacy Policy as "Information". Such Information includes:
Registration, account, and sign-up information.
We collect Information in the course of your use of, or registration with, us. For example, when you create an account, register for, or download an application, or sign-up for a product or service, you provide us with certain personal information. This type of personal information can include: name or email address. We can also receive Information about your interest in and use of various products, programs, services, and content available.
When registering on our Product, as appropriate, you may be asked to log with your Facebook account to help with your experience.
The log-in is not mandatory, it is only used to secure the users account in the future. With the log-in we collect your friends list in order to provide additional in-app services that are available only to registered users.
Depending on the Product and the features you use, you may be able to register or sign in using a third-party account, such as Facebook or Google.
We collect your Facebook ID in order to:
When registering on our Product, as appropriate, you may be asked to log with your Google account to help with your experience. The log-in is not mandatory, it is only used to secure the users account in the future. With the log-in we collect your Google account ID in order to provide additional in-app services that are available only to registered users.
When you use Google Login to access our Products, we collect your Google account ID in order to:
The information we receive from a third-party login provider depends on the permissions you grant and the provider's applicable settings and policies. We only process such information to the extent necessary for the purposes described in this Privacy Policy.
Information about others/inviting friends.
In certain situations, we collect Information you submit about other people. For example, you can submit Information to invite a friend to participate in an offering, make recommendations, share content, or you have multiple players sharing the same mobile game session. By processing these requests, we can receive the other person's Information, including details such as his/her name, email address, or information about the recipient's interest in and use of various in-game products, services, and content. In certain situations, we also allow you to invite your friends to participate in activities by providing their contact details or importing contacts from Social Media Sites (as defined below).
Information from other sources.
We, on occasion, combine Information we receive online with other information, including usage information from our other sites and our online advertising and media. We also supplement or combine Information with information from a variety of other sources or outside records, such as demographic, transaction history, or personal information, and we use that combined information in accordance with this Privacy Policy.
This may include information received from application stores or other distribution platforms, such as purchase or subscription status, transaction identifiers and other information necessary to validate purchases or provide the relevant Product. We generally do not receive your full payment card details where payment is processed by the relevant application store or payment provider.
Social media.
You can engage with some of our content and offerings, such as games. When you link to or interact with us or content through Social Media Sites, you allow us to receive certain Information from your social media account (e.g., name, user ID, email address, profile photo). We also receive Information from your interaction with our content (e.g., content viewed, game performance, high scores, and information about advertisements you have been shown or have clicked on). We process information received from Social Media Sites for the purposes described in this Privacy and Cookies Policy and on the applicable legal basis. Where consent is required by applicable law, we will request such consent separately.
Location information.
We may derive approximate location information, such as country or region, from information such as your IP address. Where a Product uses precise device location, we will collect it only where required for the relevant functionality and subject to any consent or device permission required by applicable law.
Technical and usage information.
Depending on the Product, we may collect certain technical and usage information, such as a device identifier, device model, operating system and version, CPU architecture, user agent, IP address, and information about your use of our Products. We use this information to authenticate and recognise your device, maintain account and session functionality, provide and secure our Products, and analyse and improve their operation and performance.
Children.
Our Products may be subject to age requirements specified for the relevant Product or distribution platform. Where processing is based on consent and a Product is offered directly to a child, we obtain parental or guardian authorisation where and as required by applicable law.
Customer enquiries.
Where you contact us through our customer support, we can have access to the application, or product/service that you have purchased, your purchase history, your previous correspondence with us or your contact details.
We use Information for the purposes described in this Privacy Policy or disclosed at the time of collection.
Providing and marketing products and services.
We use the Information we collect about you to provide, operate and support our Products and fulfil your requests, including to create and maintain accounts and user profiles, maintain progress and preferences, provide gameplay, multiplayer, social and other interactive features, process or validate purchases, provide customer support, communicate with you, personalise your experience, maintain the security and integrity of our Products, prevent fraud and abuse, analyse usage and performance, develop and improve existing and new Products and features and, where permitted by applicable law, provide, personalise and measure advertising and marketing.
Our reasons:
Depending on the relevant processing activity, we process Information where necessary to perform our contract with you (including providing the Product and requested features), comply with a legal obligation, pursue our legitimate interests where those interests are not overridden by your rights and interests, or where you have given consent, such as:
Our legitimate interests:
Communicating with you and others.
We use Information about you to communicate with you, such as (i) to notify you when you win one of our contests, or when we make changes to our policies or user agreements, (ii) to respond to your inquiries, (iii) to communicate with you about your purchases or transactions, (iv) to contact you about your account, or (v) to send you information about promotions, offerings, and our features. You can also choose to receive push notifications from us on your mobile device. We use Information that you provide about others to enable us to send them invitations, promotions, or other content on your behalf or through our sites. From time to time, where permitted by law, we also use this Information to offer, market, or advertise products, programs, or services to them from us and our affiliates, business partners, and select third parties.
Our reasons:
Our legitimate interests:
Third party social networks.
We use your Information when you interact with third party social networking features to serve you with advertisements and engage with you on third party social networks. You can learn more about how these features work, the profile data that we obtain about you, and find out how to opt out by reviewing the privacy notices of the relevant third party social networks.
Our reasons:
Our legitimate interests:
Where consent is required for advertising, tracking or access to device information, we rely on consent rather than legitimate interests.
Use of technical and usage information.
We use technical and usage information to improve our design, functionality and content and to enable us to personalise your experience with our content and offerings. We use this Information (i) to provide, develop, maintain, personalise, protect, and improve our products, applications, services and mobile games, and to operate our business, (ii) to perform analytics, including to analyse and report on usage and performance, (iii) to protect against, identify, and prevent fraud and other unlawful activity, (iv) to create aggregate data about groups or categories of our users, and (iv) for us and our affiliates, business partners, and select third parties to target, offer, market, or advertise products, programs, or services.
Compliance.
We use Information we collect to detect, investigate, and prevent activities that violate our terms of use, could be fraudulent, violate copyright, or other rules or that can be otherwise illegal, to comply with legal requirements, and to protect our rights and the rights and safety of our users and others.
Our reasons:
Our legitimate interests:
Where we rely on legitimate interests, we assess the relevant interests and the impact of the processing on individuals' rights and freedoms as required by applicable law.
Law enforcement bodies and courts.
We disclose Information in response to legal process, for example in response to a court order or a subpoena, or in response to a law enforcement body's request. We also disclose such Information to third parties: (i) in connection with fraud prevention activities, (ii) where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, (iii) in situations that can involve violations of our terms of use or other rules, (iv) to protect our rights and the rights and safety of others, and (v) as otherwise required by law.
Change of control.
We transfer Information in the event of a business transaction, such as if we or one of our business units or our relevant assets are acquired by, sold to, or merged with another company or as part of a bankruptcy proceeding or a business reorganisation.
Service providers.
Our agents and contractors have access to Information to help carry out the services they are performing for us, such as, but not limited to, fulfilment, creation, maintenance, hosting, and delivery of products and services, conduct marketing, handle payments, email and order fulfillment, administer contests, conduct research and analytics, or customer service. These providers may include providers of hosting and cloud infrastructure, analytics, authentication, customer support, advertising and attribution, payment or purchase validation, and other technical services. Where they process Personal Data on our behalf, we require them to process it in accordance with our instructions and applicable data protection requirements.
International transfers.
Because we use service providers and platforms operating internationally, your Personal Data may be transferred to and processed internationally. Where required by applicable data protection law, we rely on an applicable adequacy mechanism or implement appropriate safeguards, including approved standard contractual clauses, and any supplementary safeguards required in the circumstances. You may contact us for further information about the safeguards applicable to relevant transfers.
Linked apps.
Some of our apps contain links to other apps, including Social Media Sites, whose information practices can be different from ours. You should consult the other sites' privacy disclosures and terms before submitting any Information, as we have no control over Information that is submitted to, or collected by, these third parties.
Sponsors and co-promotions.
We sometimes offer content or programs (e.g., contests, promotions, games, applications or Social Media Site integrations) that are sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties collect or obtain Information from you when participating in the activity. We have no control over these third parties' use of this Information. We encourage you to look at the privacy disclosure of any such third party to learn about their data practices.
Advertising networks.
We share certain Information with third parties to provide advertising to you based on your interests. For more information, please see our (i) Cookies and Other Technical Information and (ii) Ad Choices sections below.
Marketing communications and sharing with third parties.
We provide you with an opportunity to express your preferences with respect to receiving certain marketing communications from us, and our sharing of Information with trusted partners for their direct marketing purposes. If you ever decide in the future that you would like to update these preferences, you can send us an email at support@snowballgames.io. If you previously chose to receive push notifications on your mobile device from us, but no longer wish to receive them, you can manage your preferences through your device or app settings, depending on the type of device.
Ad Choices.
We work with reputable third parties to present advertisements, and engage in data collection, reporting, ad delivery and response measurement, and site analytics on our sites and on third party websites across the Internet and applications over time. These third parties use cookies, web beacons, pixels, or similar technologies to perform this activity. They also obtain information about applications you use, websites you visit, and other information from across your devices and browsers in order to help serve advertising that will be more relevant to your interests on and off our sites and across your devices and browsers. This type of advertising is known as interest-based advertising. They also use this information to associate various browsers and devices together for the purpose of interest-based advertising and other purposes like analytics.
Where required by applicable law, we will request your consent before using advertising identifiers or similar technologies for personalised advertising. You may withdraw or change such choices through the consent controls made available in the Product and/or your device settings.
For more information about interest-based advertising on your desktop or mobile browser, and your ability to opt out of this type of advertising by third parties that participate in self-regulatory programs, please visit Your Online Choice and/or the EDAA Self-Regulatory Initiative for Online Behavioral Advertising. Please note that any opt-out choice you exercise through these programs will apply to interest-based advertising by the third parties you select, but will still allow the collection of data for other purposes, including research, analytics, and internal operations. You can continue to receive advertising, but that advertising will be less relevant to your interests.
You can have more options depending on your mobile device and operating system. For example, most device operating systems (e.g., iOS for Apple phones, Android for Android devices, and Windows for Microsoft devices) provide their own instructions on how to limit or prevent the delivery of tailored in-application advertisements. You can review the support materials and/or the privacy settings for the respective operating systems to learn more about these features and how they apply to tailored in-app advertisements.
Precise location information.
To disable the collection of precise location information from your mobile device through our mobile apps, you can access your mobile device settings and choose to limit that collection.
See also Cookies and Other Technical Information for more choices about managing other technical and usage information.
Cookies and other technologies.
We, and our affiliates, third party service providers, and trusted partners send "cookies" to your device or use similar technologies to understand and enhance your online experience with us and through our advertising and media across the Internet including Social Media Sites, mobile apps, and video games.
Cookies are small text files placed in your browser. We also integrate "Software Development Kits" ("SDKs"), javascripts or portions of code into our applications/video games to perform similar functions as cookies. For example, SDKs collect technical and usage information such as mobile device identifiers and your interactions with our app.
Where cookies, SDKs or similar technologies are not strictly necessary for providing the relevant Product or service, we obtain consent where required by applicable law before activating them. Where available, you may subsequently withdraw or modify your choices through our consent settings and/or applicable device settings.
We can use cookies and other technologies to help recognise your device, maintain your preferences, provide certain features, and collect Information about your online interactions with us, our content, and our communications.
We also use cookies and other technologies (i) to provide, develop, maintain, personalise, protect, and improve our sites, products, apps, services and games, and to operate our business, (ii) to perform analytics, including to analyse and report on usage and performance of our content and marketing materials, (iii) to protect against, identify, and prevent fraud and other unlawful activity, (iv) to create aggregate data about groups or categories of our users, (v) to synchronise users across devices, affiliates, and trusted partners, and (vi) for us and our affiliates, and trusted partners to target, offer, market, or advertise products, apps, services or video games. Cookies and other technologies also facilitate, manage, and measure the performance of advertisements displayed on or delivered by or through us.
Strictly necessary cookies or similar technologies:
They are essential in order to enable you to move around our apps and use its features. Without them, services like enabling appropriate content based on your type of device cannot be provided.
Performance cookies or similar technologies:
They collect information about how you use our apps, so that we can analyse traffic and understand users' interactions. We may use third party service providers such as Google Analytics for this purpose who may use their own cookies or similar technologies. The information is used to improve our apps.
Functionality cookies or similar technologies:
They allow our sites or apps to remember choices you make (such as your user name, or the region you are in) and provide enhanced, more personal features. They can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog.
Social media cookies or similar technologies:
Depending on the Product, they may be used when you share information using a social media sharing button or "like" button on our apps, or when you link your account or engage with our content on or through a social media site such as Facebook, Twitter or WhatsApp. The social network will record that you have done this. This information may be linked to targeting/advertising activities.
Advertising cookies or similar technologies:
Some of our sites or apps may use a third party advertising network to deliver targeted advertising. They may also have the capability to track your browsing across sites, apps and Social Media Sites.
We do not currently take actions to respond to Do Not Track signals because a uniform technological standard has not yet been developed. We continue to review new technologies and may adopt a standard once one is created.
See the Your Choices section to learn how to control data collection for certain purposes.
In broad terms, we will only retain your personal information for as long as is necessary for the purposes described in this Privacy Policy. This means that the retention periods will vary according to the type of personal information and the reason that we have the personal information in the first place. For example, some personal information related to the provision of services to you or by you will be kept for a number of years in order to comply with various finance and tax related legal obligations. Other service related personal information may be kept for a different period because it is in our legitimate interests to do so in order to provide or receive appropriate follow up service.
We have a detailed internal retention policy that sets out varying retention periods for different categories of personal information depending on our legal obligations and whether there is a commercial need. After the applicable retention period expires, Personal Data is securely deleted or anonymised, unless further retention is required or permitted by applicable law, including for the establishment, exercise or defence of legal claims.
The rights of Users.
You may exercise certain rights regarding your Personal Data processed by Snowball, subject to the conditions and limitations provided by applicable law.
In particular, Users have the right to do the following:
Under conditions, you have the right to ask us for a copy of your Information, to correct it, erase it or restrict its processing, and to obtain the Information you provide in a structured, machine readable format. You also have the right to ask us to transfer some of this Information to other organisations.
You have the right to object to the processing of personal information on the basis of our legitimate interests. Where we have asked for your consent to process Information, you have the right to withdraw this consent at any time.
If you believe that the processing of your Personal Data infringes applicable data protection law, you have the right to submit a request or a complaint to the relevant data protection agency. Where the GDPR applies, you may also have the right to lodge a complaint with the competent supervisory authority in the EU/EEA, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement.
We reserve the right not to allow access to your Information or to limit your rights (e.g. if such disclosure is prohibited by law or if the rights of another individual might be violated). In some instances, this may mean that we are able to retain your Information even if you withdraw your consent. We may need to verify your identity before acting on a request. We will respond within the periods required by applicable law.
How do we protect Personal Data?
We implement appropriate technical and organisational measures designed to provide a level of security appropriate to the risks associated with the processing of Personal Data. These measures may include, as appropriate, access controls, confidentiality measures, encryption or pseudonymisation, security monitoring and procedures designed to maintain the confidentiality, integrity and availability of our systems and Personal Data.
From time to time, we may update this Privacy Policy. We will notify you about changes to this Privacy Policy by placing a notice on our sites. We encourage you to periodically check back and review this policy so that you always know our current privacy practices. Where changes are material, we will provide additional notice where required by applicable law, for example through the Product or other appropriate means.
If you have any questions about this Privacy Policy you can contact us at:
Snowball DOOEL
11 October, 33 A
1000 Skopje, Macedonia.